Minneapolis - The company best known for breakfast announced its expansion into other meals with this “more sophisticated, more savory” version of its flagship brand, according to a General Mills press release.
"Americans love cereal," CEO Jack Nubbins said in the release. "We’re just giving them permission to love it any time of the day."
Nubbins noted the company’s research showed customers already ate up to 30 percent of its cereals outside of breakfast hours. The “dinner cereal” project aims to take advantage of this trend.
Head General Mills Culinary Engineer Pamela Porter said Cheerio Nights was a grown-up version of the cereal millions grew up with.
"The basic circle shape has been slightly elongated to an oval, which we find improves the mouth feel. And we’ve added a few new flavor notes that pushes it beyond breakfast," Porter said. "You can eat it with your usual milk, but I suggest a nice almond milk pairs best with Cheerio Nights, complementing its slightly savory taste."
Porter said the company included a variety of other recipes on the back of the box, including Cheerio Nights croutons, Cheerio Nights as a crunchy side to steak, and Cheerio Nights-quinoa vegetarian patties.
Other cereal makers have taken note of Cheerio Nights and are preparing their own entry in the “dinner cereal” category. Post Cereals will introduce a new variety of its successful Honeycomb brand with dried chunks of feta cheese, calling it Greek-style Honeycomb.
I have to say she has a nose for news.
I bet that in the future we will replace waiters with Segwaiters - waiters on Segways!